AKRON—Ol TJ Higgins bilong Bridgestone Amerikel Operesens Taia Higgins, presiden bilong integreted konsuma taia grup bilong U.S{1}} na Kanada, i bin serim ol lukluk bilong em wantaim Taia Bisnis long hau U{2}}S{3}} taia indastri i bin wok gut long dispela yia, na tu, ol trend long diman bilong taia i bin stap long dispela yia, na tu ol trend long diman bilong taia i bin laikim, distribusen na ol samting bilong baim ol samting long intanet bilong ol taia..
Q: Olsem wanem bai yu stori long bisnis bilong taia long U.S{1}} inap nau long 2018?
A: Konsuma bisnis long 2018 i bin stap olsem wanpela liklik miks beg. Ol kastoma i wok long menesim inventori bilong ol strong moa long ol i bin gat long bipo, tasol i gat tu ol poket bilong strong. Ol i salim long ol kain kar, olsem ol krosova na pikap trak, i stap strong na mipela i wok yet long lukim diman bilong ol hai-rim diamita prodak.
Q: Yu lukim we maket i wok long go long hap i stap yet bilong yia?
A: Mipela i ting olsem konsuma taia segmen bai stap stret long hap i stap yet long hap i stap yet bilong yia. Bai i gat wanpela maket-sea lukluk taim ol kampani na ol kastoma i lukluk long winim long ritel long kirapim gro.} tru, indastri bai go het long stap kompetitiv tru.
Q: Wanem kain trend yu lukim long maket ples?
A: Yumi stat wantaim ol trend long distribusen. Mipela i bin lukim wanpela konsolidesen bilong ol taia distributa long maket. Long ol distributa i stap yet long nau, sampela i wok long makim long karim liklik dip na bikpela bilong premium pasindia na lait trak prodak, na mekim em i hat long ol indipenden taia dil long kisim ol prodak ol kastoma bilong ol i laikim na nidim{2}}}
I gat tu ol samting i wok long go bikpela long maket bikos long SKU i kamap planti, na dispela i mekim na i hat long ol dil i putim ol stretpela prodak bikos long liklik spes bilong shelf.
Long saed blong prodak, mifala i gohed blong luk se i gat moa diman blong ol taea we oli gat hae valiu, olsem ol taea we oli ron long ranflat mo ol prodak we oli gat hae rim-diamita blong ol prodak . Ol sedan sels i gohed blong go daon long Not Amerika —olsem ia nao, ol man we oli mekem ol trak olsem Ford oli stap stopem prodaksen long sam long ol nekis ofa blong olgeta blong mekem sedan {5} Crossover trak, wan tred blong ol trak blong ol trak, wan tred blong Crossover, we i gat ol trak, wan trend blong ol trak blong ol trak, wan tred blong Crossover, we i stap long ol trak, bae i gohed yia.
Mipela i ting olsem mipela bai lukim gro i go het yet long ranflet maket. Moa long wanpela hap bilong ol nupela kar ol i salim nating na i no gat spesel taia, na ol ranflet taia bilong tude, olsem DraivGuard taia bilong Bridgestone, i givim wanpela sefti benefit moa na i no sakrifaisim komfot bilong
Laspela, tasol i no liklik, moa konsuma i wok long go long intanet long mekim wok painimaut na baim ol taia bilong ol taia. Taim ol konsuma i wokabaut i go insait long stua bilong wanpela dil, ol i save kisim moa skul long ol taia winim bipo{1}} Ol i save wanem prodak ol i laikim na ol i gat bikpela ekspektesen long tupela samting wantaim wok bilong prodak na ekspiriens bilong ol long baim .
Poto bilong BridgestonT.J. Higgins
Q: Kampani bilong yu i wok long mekim wanem long ol dispela pasin?
A: Distribution—we are evolving our distribution strategy to prioritize customers who sell the full depth and breadth of Bridgestone's passenger and light truck tire portfolio. This effort includes accelerating our TWW company-owned distribution strategy to form TireHub with Goodyear, as well as deepening our relationship with key distributors to ensure independent dealers and consumers have access to the products they need.
High-value-added products—to meet the growing demand for high-value-added tires, we are adding more capacity and more capability at our tire plants in North America. We are increasing capacity at our Wilson, N.C., Aiken, S.C., and Joliette, Quebec, tire plants to ensure we have increased supply of high-rim-diameter products, ranflat taia na tu ol taia bilong winta. Planti bilong ol dispela prodak i bin kamap long Japan, na dispela i mekim na taim bilong lid na tanim i hat moa long hariapim na prediktim.
Online tire shopping/e-commerce—At Bridgestone, we believe every independent dealer should have the capability to sell tires online, which is why we rolled out our TireConnect online sales solution nationwide in 2017. TireConnect is a plug-and-play platform that works with a dealer's existing website and empowers independent dealers to get full credit for a tire sale. In addition to allowing dealers to transact online, Bridgestone ol dil we i leverejem TireConnect oli save mekem sua se i gat wan eksperiens blong so taea we i no gat seam blong ol kastoma blong olgeta, wan we i stat long intanet mo i finis insaed long stoa.
Q: Yu ting se i gat eni bigfala investmen long ol nara pat blong yia?
A: We continue to make many investments to help our affiliated dealers and distributors grow their business. First and foremost, we want to ensure our customers have access to the full Bridgestone and Firestone product portfolio to meet the needs of consumers shopping in their stores. We're focused on increasing capacity at our North American tire plants to deliver more high-value-added offerings, such as runflats, winter tires and ol taia i gat bikpela mak bilong en; em i tu as na mipela i bin putim bikpela mani long hariapim distribusen strateji bilong mipela long kirapim TireHub na mekim moa bisnis wantaim ol holsela husat i putim namba wan samting long ful dip na bikpela bilong konsuma prodak ofa bilong mipela. Olgeta dispela mak bai helpim long kamapim wanpela paiplain bilong rait Bridgestone na Firestone prodak bilong kastoma bilong mipela i stap isi moa bilong kastoma beis bilong mipela{7}}}
Long 2018, mipela i bin rolim aut tu 18 nupela ofa olsem hap bilong afiliet dil program bilong mipela long lukim olsem ol dil bilong mipela i ken resis long dainamik maket bilong nau.
Na laspela tasol i no liklik, mipela i wok yet tu long mekim ol invesmen long groim ol brend bilong mipela long rot bilong ol tradisenel maketing na edvetaismen wok, wantaim ol nupela televisen na dijitel kempen bilong Bridgestone na Firestone, na tu ol invesmen i go het long kirapim ol bes-in-klas spots maketing pletfom bilong mipela, we i gat IndyCar, NFL, NFL na Bridgestone TOP Patnasip wantaim ol Olimpik i Olimpik. .
Q: Yu ting olsem prais bilong taia i go antap long namba tu hap bilong yia?
A: Mipela i wok long lukluk oltaim long ol senis long komoditi maket na skelim kos bilong mekim bisnis. Nau yet kos bilong netsurel raba, ol bikpela raw materiel bilong mipela, i bin kamap orait liklik long ol mak bilong prais mipela i bin lukim long las yia. Mipela bai go het long mekim ol step olsem mipela i nidim long lukim olsem mipela i ken go het long givim ol kastoma bilong mipela wantaim ol prodak ol i nidim long wanpela kompetitiv maket{2}}}}} .
Q: Wanem sampela salens bilong taia indastri i go het?
A: Bigfala jalenj long sot taem bae hemi blong mekem sua se ol konsuma oli gat akses long ol prodak we oli wantem mo oli nidim.
Longpela taim moa, taia indastri i mas wok bung wantaim long lukim olsem em i stap long fran bilong nupela inovasen bilong kar inovasen. Mega-trends, olsem ol otonomes kar, wanpela elektrifai kar pak na ride sering, bai gat bikpela impak long taia indastri{{2} Taim yumi lukluk long bihain taim, wanpela gutpela, gutpela, gutpela taia bai i no inap long painim ol rot bilong enjiniaim ol rot bilong enjiniaim ol rot bilong enjiniaim ol rot bilong enjiniaim ol rot bilong enjiniaim, wanpela gutpela, bilip, gutpela taia bai i no inap long painim ol rot bilong enjiniaim ol rot bilong enjinia, em bai i no inap long painim ol rot bilong enjiniaim ol taia. Pat bilong ka ekosistem i bekim .
Long ol dispela wankain lain, wanpela senis long kar parc bai i gat bikpela strong long ol kain sevis ol indipenden taia dil i wok long mekim NO. Ol dil i mas tingim ol rot we ol i ken kamapim bisnis bilong ol long inapim ol nid bilong ol kastoma bilong tumora, na long wankain taim ol i wok yet long sevisim ol kar bilong tude.
K: Bridgestone i plen long pulim bek long tilim ol taia long rot bilong ATD o ol narapela holsela long lait bilong TireHub vensa?
A: Bridgestone i lukluk long lukim olsem ol konsuma i gat akses long ol pasindia na lait trak prodak bilong mipela. Olsem, mipela i wok long mekim ol step long hariapim distribusen strateji bilong mipela long putim namba wan samting long ol kastoma husat i salim ful dip na bikpela bilong potfolio bilong mipela na kamapim TireHub{1}} Ol holsela bai go het long kamap wanpela bikpela hap bilong distribusen strateji bilong distribusen strateji bilong Bridgestone.
Q: I gat wanpela apdet taimlain bilong TireHub?
A: Mipela i wok long makim yet wanpela lonsing bilong namel yia bilong TireHub. Moa infomesen bai yumi serim taim mipela i kisim ol kastom reguletori kliarens long wanpela .
Q: Olsem wanem yu ting olsem joint vensa bai i gat impak long sels bilong taia?
A: Gol blong mifala wetem TireHub hemi blong mekem sua se ol konsuma oli gat akses long ful dip mo bigfala blong pasenja blong mifala mo laet trak taia potfolio. Ol ritela mo ol indipenden diler blong mifala oli bin talemaot glad abaot joen vensa ia from i minim se bae oli gat bigfala akses long ol prodak we oli nidim{1}}